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USCUTTER

USCutter Logo Before

USCutter Logo After | Design

USCUTTER REBRAND

When I joined the USCutter team, I worked with marketing to take a look at the brand and come up with a new approach. This rebrand touched every corner of the company, not just its logo. Visuals, messaging, photography, tone of voice, and design systems all needed to be realigned to tell a cohesive new story. Customer-facing touchpoints — from the website, emails, packaging, and social media to product experience and advertising — needed to be updated consistently to bring USCutter into a new era.

USCutter Homepage Banners | Art Direction & Design

USCutter Email Design | Art Direction & Design

TRADESHOW DESIGN

Tradeshow Booth For Printing United Atlanta 2024 | Art Direction & Design

Material Sample Sticker Designs | Illustration & Design

USCutter Equipment Box | Art Direction & Design

USCutter Equipment Box Mock Up | Art Direction & Design

SEASONAL EMAIL DESIGN

USCutter Black Friday & Cyber Monday | Art Direction & Design