Eddie Bauer Sport Shop Launch

In my roll as Art Director at Eddie Bauer I had the opportunity to work on the team that relaunched an updated Eddie Bauer Sport Shop.

The goal of this launch was to take Eddie Bauer’s heritage as an avid hunter, hunting dog trainer/breeder & the original outdoor outfitter into the modern era.

Working as part of a multidisciplinary team we developed the “Reloaded” campaign. Featuring a new line of hunting and sport shooting gear that was born in the field and built for the future.