Eddie Bauer Hangtags | Role: Art Direction & Design
Eddie Bauer Woven Labels | Designer
Eddie Bauer Packaging | Role: Art Direction & Design
Eddie Bauer Feature/Benefit Icons | Art Direction & Design
Eddie Bauer Feature/Benefit Icons
As the Brand Art Director at Eddie Bauer, I updated an existing set of icons that had been used for years and had become disjointed in design cohesion and no longer met current brand needs. After developing a design language and guidelines for creating new icons, I presented a proof of concept to my Director of Design. He gave me the green light to proceed, and the new icons were fully developed. This icon set has been used across the Eddie Bauer brand—on hangtags, the website, in retail stores, and more.
Eddie Bauer Advertising | Art Direction & Design
Eddie Bauer Airstream Wrap
With this project I had to take the previous AIrstream and truck that was used for FirstAscent and create a new wrap that reflected Eddie Bauer's updated brand. This offered some unique challenges as the previous wrap had only covered part of the aluminum skin of the Airsteam, and there was a definite color difference between what was covered and what had been left exposed due to oxidization. This meant we had to do a full wrap of the vehicles.
Eddie Bauer Truck & Airstream Wrap | Art Direction & Design
Eddie Bauer Shopping Bag Designs | Art Direction & Design
Eddie Bauer HR Events | Art Direction & Design
Eddie Bauer Licensing | Outdoor Furniture Catalog & Website | Art Direction & Design