USCutter Rebrand

When I joined the USCutter team, I worked with marketing to take a look at the brand and come up with a new approach. This rebrand touched every corner of the company, not just its logo. Visuals, messaging, photography, tone of voice, and design systems all needed to be realigned to tell a cohesive new story. Customer-facing touchpoints — from the website, emails, packaging, and social media to product experience and advertising — needed to be updated consistently to bring USCutter into a new era.