EKIN wanted a new, engaging way to house one-sheet training materials at Nike stores. These one-sheets typically cover new products, material innovations, brand developments, and similar topics. They were supplied by the EKIN group (brand gurus), who would come in to teach new product fundamentals and leave the one-sheet as a reference guide.

The one-sheets were loose and often lost or discarded. EKIN therefore tasked Catalyst (and me) to design a table book that could hold the one-sheets and be easily updated on an ongoing basis—something that would grab employees’ attention so they’d want to flip through it during free time.